Welcome! The mission of the 1-800 American Free
Trade Association is to create a positive marketing and regulatory
environment for toll free service providers and their business
Jay Carpenter, President
- Public Comments on Free Market Principals for Toll Free Submitted to NANC
Jack Singleton, Chairman and Founder of Phone Name Marketing Australia Pty Ltd shares his experience introducing a market-based allocation system for toll-free numbers.
Gavin Scholes, CEO and Founder of 1300Australia shares the positive outcomes of the 2002 changes to the toll-free number allocation process.
- Government Regulation or Free Market Principals for Toll Free -- What's Your Opinion?
To: Toll-Free Stakeholders, Businesses and Associations:
Regulations governing toll-free number allocation and assignment affect service providers, business subscribers, and the public at large. For years, the FCC has prohibited the sale of toll-free numbers, making it illegal for businesses to purchase numbers that they believe to be beneficial to their marketing efforts.
You now have the opportunity to influence potential changes to the current restrictive policies. This past December, the North American Numbering Committee (NANC), an official FCC advisory body, released a White Paper on the establishment of a free market in toll-free numbers, and has requested public comment.
We ask that you take 15 minutes to read the attached White Paper and take a short, 12 -question survey to provide your feedback, so that we may relay your position on this issue to the FCC. The FoN White Paper:
Please note that the survey should be completed by February 5, 2011 and will only take 5 to 10 minutes of your time. Your insights could help improve current practices and further protect your rights as a user of toll-free numbers. If you have any questions, please feel free to contact me at the number below.
- Identifies the nature of current policies and practices;
- Discusses the problematic aspects of allocating, assigning, and managing toll-free numbers;
- Explores ideas for protecting the rights of those who use toll-free numbers, and how to ensure that the user maintains control of the numbers assigned to them;
- Reviews possible methods of introducing ownership rights into the toll-free assignment paradigm, along with various models for allowing direct number transfers between users, in accordance with free market principals.
Here is a link to the survey: https://www.surveymonkey.com/s/WL3WTVS
As part of our efforts to raise awareness for expanding the rights of toll-free number holders, we are asking supporters to send a letter to the Chairman of the North American Numbering Counsel (NANC). A short letter, indicating the specific issues and proposals from the White Paper that you believe have merit and deserve further consideration, can be sent directly to the NANC Chair at:
Honorable Betty Ann Kane
Chairman, North American Numbering Council
District of Columbia Public Service Commission
1333 H Street NW, West Tower 7th Floor
Washington, DC 20005
In that letter, you might consider including the following:
a. Describe your organization
b. Describe why you are an interested party / stakeholder
c. Discuss how the free market is good for business and for economic activity
d. Discuss how it benefits consumers and the public at large
Thank you in advance for your feedback.
Jay Carpenter, President
Contributing member of the FoN Working Group
- OBF/SNAC Issues 3119 and 3120 and FoN Issue FTN#4 — Geographic origination of toll free calls. Addressing technological developments and the evolution of number assignment policies that directly affect the ability to route Toll Free calls based on ANI. The proliferation of nomadic communications technologies and new portability rules have caused an erosion to the relationship that has historically existed between numbering and geographic location. Accurate routing of Toll Free calls (critical for Shared Use Toll Free Services) may depend upon the availability of developing new technologies and services.
- ENUM, VOIP, Cell Phones and Computers. Understanding the effect of ENUM on PSTN toll free, and how the two will evolve and co-exist. Shop by internet vs. shop by phone. How will Toll Free evolve as a method of connecting the business world to consumers, in a world of URLs, social networking and click to talk?
- SMS/800 (equality for access methods GUI vs MGI, template functionality). How to continue to ensure an equal and fair playing field for all users of the SMS/800 database. What additional precautions can be introduced to guard against unauthorized transfers of numbers?
- Critical representation on and monitoring of key industry forums:
- ATIS/SNAC – Primary toll free industry forum
- North American Numbering Council (FCC advisory council)
- NANC/Future of Numbering Working Group (FON)
- ENUM LLC (Country Code 1)
- ENUM Forum
- Industry Guidelines for Toll Free Number Administration – review Guidelines Document; develop recommended revisions; consider proposal for FCC codification of sections of the Guidelines
- OBF/SNAC Issue 2429 – Improvement of Resp Org Change Procedures on “xxx99”.
- OBF/SNAC Issue 2612 – Standardized Toll Free Call Processing for Vanity Numbers Exceeding 10 Digits.
- OBF/SNAC Issue 2614 – Wireless Toll Free Call Processing
- OBF/SNAC Issue 2617 – Anti-Slamming Protective Measures. Introduction of Special Resp Org code “xxx00” to indicate special Help Desk procedures for advanced notification prior to making a Help Desk Rep Org change.
- OBF/SNAC Issue 2877 - Toll Free ENUM
- Opening a dialogue on the potential for creating an open market for the exchange of toll free telephone numbers.
- Monitoring and reporting on major developments and opportunities (Regulatory, Technology, and Market Applications) related to Toll Free, including:
- Toll Free Numbers becoming fully Internet Compatible.
- Full motion video and multi-media when a Toll Free number is dialed from a personal computer or smart phone (i.e. iPhone).
- SMS text messaging compatible Toll Free.
- International Toll Free Monitoring - (What happens in Australia, UK, Austria, Melasia?)
- IP Functionality on Toll Free
- Presence (Location based services)
- Technology / Internet Name Updates
ENUM, or electronic numbering, converts a telephone number
into an Internet address (url) for VoIP. As VoIP continues
to grow, global implementation of ENUM appears more certain.
This is a critical issue for the toll free industry. To date,
ENUM does not include any safeguards to ensure that the individual
or entity registering a toll free number is in fact the subscriber
or service provider for that subscriber. This opens the door
to slamming. As a first step in protecting the toll free industry
from such slams, AFTA has presented the ENUM Forum with a
proposal that would require conforming the ENUM registrations
for toll free numbers to the Resp Org processes. A more far-reaching
decision is expected shortly. The guideline changes incorporating
the AFTA proposals are currently under review by an industry
SMS 800 Database Management
A straw proposal outlining terms of governance
for a limited liability corporation (LLC) overseeing the transfer of control and ownership of the SMS database was presented to the FCC (read the
complete straw proposal below). AFTA’s role in the process
is to protect the needs and rights of small and medium Resp
Orgs. The next step will be to draft the legal documents governing
the LLC. We’ll keep you apprised about important upcoming
decisions, to ensure that you have an opportunity to voice
your opinion about how the SMS database is managed.
SNAC Issue # 2617
1-800-AFTA and its members have been particularly active
in pressing SNAC to strengthen anti-slamming protections for
toll free numbers. While the slamming of outbound telephone
service may result in an inconvenience to the subscriber and,
generally minor, financial ramifications, the slamming of
toll-free service results in disruption of service and, frequently,
interruption of the business of the subscriber whose number
is slammed. Nonetheless, current anti-slamming protections
for toll-free numbers are exceedingly weak, in sharp contrast
to the strict regime and fines (up to $40,000 per incident)
which exist on the outbound side. Spearheaded by AFTA members,
the following letter was recently sent to the FCC by the SNAC
PayPhone Compensation Regulations
In May 2004, after submitting written comments, AFTA representatives
held a series of meetings at the FCC to address proposed changes
to payphone compensation regulations. As a result, the FCC
has already agreed to allow major carriers to manage and administer
payphone compensation for smaller switch-based resellers.
Companies that opt to keep these arrangements in place will
be exempt from proposed onerous audit requirements. This is
a significant win for AFTA and the toll free service providers